Toy Flops of the 1970’s Part One: Superjoe
By the mid 1970’s, GI Joe, the pioneer of action figures was in a tight spot. Kids were turning their attention to bionic men and Superheroes. Despite trying to emulate this trend (Bulletman anyone?), GI Joe’s sales were slipping and Hasbro needed to revamp the concept. Enter SuperJoe, the 8″ Mego like figure with the […]











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