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Super Belts

My buddy Steve sent me this great sales sheet for these awesome Superhero belt buckles I’m sure I saw in the Heroes World catalog when I was in short pants. It’s a wonderful pistache of mid 70s Superhero merchandise, the top tier from both houses are present. It’s kind of funny how these mention “boys […]

Superheroic School Supplies

One of my sideline obsessions (because I need more) are these mid seventies to early eighties superhero school supplies by Alco. I proudly had the Batman from this set on my desk as a kid and I remember our local stationary store (remember those?) had a display of these in the window. This Shazam is […]

Saturday Morning Adventures

One of the things that made going back to the school in the fall more tolerable growing up was the promise of a new fall schedule of cartoons on Saturday mornings on the Big 3 networks. Around August of every year while your parents were checking the back to school flyers, comic books began to […]

Great Hera! Look at those Box Cars!

The mid to late seventies saw what would become a regular event in our lifetime, an explosion on superhero merchandising. Some of it cool and logical like the Mego Superheros and some of it well, just plain strange. Take for example the 1977 Tyco Superhero boxcars, an odd marriage of Comic Books and the Rail […]

Colouring Book Theatre: Shazam!

In searching for the now mythis Superman colouring book, I found this oversized Shazam Book. Cover image borrowed from Treasury Comics.com.Shazam was one of my favourite characters as a kid, it probably didn’t hurt that I was like 3 years old when he made his return/merchandising blitz. I got this in a lot of Treasury […]