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1982 GI Joe Playset from the JC Penney Catalog

  One of my favourite things about Department store wishbooks is when they snuck in an exclusive item. Sometimes this was whole figures like the Mego Secret Identity figures; other times, carry cases or even playsets meant to be used with the toys unofficially. That’s the case with the Mobile Command HQ playset from the […]

GI Joe Returns

This rather mysterious trade ad from December 1981 is the first thing I can find that heralds the return of the GI Joe brand to toy stores. I don’t recall seeing the figures much before March of ’82, where 11 year old me pined for Kung Fu grip but still fell in love with the […]