The Sunshine Family were a series of (In my opinion, creepy) dolls marketed by Mattel beginning in 1974. At the time, the line was marketed with the family being very into the burgening “post hippie” early 70s craft movement. By 1978, the line’s look had begun to look dated so it was rebranded the “Sunshine […]
Electronic games have come an incredible way since 1978 but it’s hard not to fondly remember the simple pleasure of these awesome hand helds by Mattel. Without the sophistication available today, these games were not only fun to play but affordable as well. 1978 was a year of modest but popular offerings including a game […]
Walking Barbie is a new one to me, although it makes perfect sense. I wonder if we’ll see this return?
Big Jim may have been long gone but his body got a lot work in 1978 when Mattel launched a series of action figures based on TV properties like Tarzan, How the West was Won and Grizzly Adams. Many of these items were made utilitzing items from the European Big Jim offerings at the time […]
Several months before it’s TV Debut Mattel Toys debuted their merchandise based on the upcoming series titled “Code Name: Galactica” which we all would come to know as “Battlestar Galactica”. 20th Century Fox would promptly ligitate the makers of Galactica for copyright infringement but the one thing that Galactica had over Star Wars was the […]
1978 saw the return of Mattel’s Pulsar the Ultimate Man of Adventure returned to I guess, fight crime with his non descript powers. This year he would be joined by his new foe Hypnos. While Pulsar sold well for a toy with no publicity other than his TV commercials, things were starting to fall flat for […]
Today’s Friday feature puts us in 1978 and the Mattel Shgoun Warriors line is in full swing with new additions such as the king of all monsters Godzilla! Which in terms of additions to teams, is pretty spectacular. It’s a Jumbo Machinder goodtime with the 1978 Mattel Shogun Warriors Catalog. More Shogun Warriors
When creating a follow up to their hit Pulsar doll, Mattel went alien (a popular choice) with Hypnos whose powers involved a good old fashioned hypnotic wheel and a complete lack of pants. Evil and passive aggresive, now that’s an arch enemy.
Mattel’s Big Jim line may have been gone from US toystores in 1977 but he had a long and prosperous life in Europe up until the mid 1980s thanks to some very creative moves. Big Jim was no longer just a sportsman/spy in this new world but a character free of the constraints of time, […]
1978 saw Mattel expand their popular “Donny and Marie” line with a new member of the Osmond family, too cute for his own good l’il brother Jimmy! The 1978 Donny and Marie Catalog also showcases such items as Hollywood Home playset and a pile of outfits for older brother and sis. NO OUTFITS FOR YOU […]
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