Mattel’s The Archies

Mattel’s The Archies

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After Marx introduced a series of Archie Action figures in 1975, Mattel took a kick at it in 1978 with these been bag versions that used the same construction as their then popular ‘Honey Hill Bunch” line of toys.
I have to say that the Mattel sculpts are much nicer than the Marx ones which looked a little creepy.
Betty, stalwart of the line was actually dropped in favour of Sabrina the teenaged witch who did have a popular series in the 70s.

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Richard Bensam on February 3, 2012

    Just going by the photos, I prefer the Marx faces — they look like the characters! The Mattel faces seem more generic.

  • Sabrina on February 3, 2012

    Those are cool! Now I want to find one of the Sabrina ones, because she's my namesake (or I'm hers? Something like that LOL).

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