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More Underwear that’s Fun to Wear

I wouldn’t be a good seventies orientated blogger if I didn’t address Underoos every so often. I think I saw my first commercial for these probably during the Superfriends and like a lot of kids, demanded them on the next shopping trip. Of course, they were no where to be found in my area. At […]

Carlin meets the Hulk

Carlin Trammel (of the great blog Nerd Lunch ) sent in this early 80’s Hulk appearance inCharleston, SC for the Super Heroes Mall Appearance Gallery . He kind of looks scared….

Colouring Book Theatre: The Fantastic Four

I picked up this 1979 Whitman coloring book at one of my “Wishbook haunts” (a smelly room full of used books at a truck stop where the guy also guesses my height and weight) and paid a whole dollah for it. To be honest, I think I spent too much as this has to be […]

S.T.A.R Team Promotional Comic

In 1978, Ideal Toys hobbled together a series of space toys using old molds and a generous helping of inspiration from George Lucas.. S.T.A.R Team actually beat the Kenner Star Wars product to the stores (Kenner was forced to sell empty boxes promising action figures but you probably knew that) and the lawsuits flew! In […]

Master of the Mystic Nap

When you look at vintage pajama shots, you see a lot of staples, Superman, Batman, Spider-Man and Hulk are the biggies. Rarely do you see a B-List hero in the lot (please no hate mail) such as Doctor Stephen Strange. Doc never got much respect in the way of merch as a kid, as far […]

Captain America at the Eastgate Mall

Wes Booth sent in these awesome additions to the Superhero Mall Appearance Gallery. This was at the Eastgate Mall, Indianapolis around 1979. Wes makes a great observation that he didn’t normally roll around in a jacket and turtleneck and slacks, his mother made him dress up to meet America’s greatest hero.Here’s the shot that makes […]

Evel Knievel : The Comic Book

A bravura addition to the site today, it’s the Ideal Toys Evel Knievel giveaway comic in it’s entirety. Even if it didn’t have the Marvel Comic Logo on it, the art style would give it away. Like many promotional comics, it manages to crowbar in every Evel Knievel toy while telling some sort of story.“The […]

Random Marvel Mania

I’ve mentioned this before but Bop Bags truly confuse me, why would you want to beat the crap out of your favourite character? This Captain America Bop Bag is ever worse, isn’t he the sentinel of liberty? Isn’t throwing a punch at old cap a bit like punching the flag? If you had one of […]

Hulkamania!

Even though he’s getting another summer blockbuster this year, I still say the Hulk was never more popular than in the late 70’s. The TV series was, in my opinion the thing that made the character the pop culture icon he is today. Merchandising back then went from logical to the truly insane, I mean […]

Spider-Mania!

Not that he ever really goes out of style but Spider-Man seems to have seen a real resurgance of merchandising, probably due to the CBS live action series which I loved as a kid and now doze to as an adult.The Spider-Man drawing machine is an especially terrific toy, a friend of mine left one […]