Archives

R-R-R-R-AW Power

I can remember the exact moment I saw this, it was pretty important afterall, it was a device that made your bike sound like a motorcycle. Screw want, I needed this dammit, it was important.My parents reviewed my case and shot it down claiming “Safety issues” when pressed further I pretty much got some sort […]

1977 Ideal J.J. Armes Catalog

The story of J.J. Armes is so fantastic that it sounds like it came out of a toy maker’s brain storming session. After losing his hands in a childhood accident, Jay Armes worked hard and trained himself to use his steel prosthesis in any fashion that a hand could function, he also trained his mind […]

Monster Squad Merchandise Gallery

No, not the 1987 movie but the original 1976 Saturday Morning Series that really helped my love for Monsters in general. The show has precious little web presence and I’m honestly surprised how much merchandise I discovered, so I’ve created a little gallery to showcase it all. It’s all here and there may be a […]

Ideal 1976 Evel Knievel Catalog

By 1976, Ideal Toys was coasting a very powerful wave of having one of the top selling toys in the country. Evel Knievel was a household name and despite announcing his retirement twice in 1975, returned to jump buses and he attempted to jump a tank full of sharks (inspired by Jaws, another Ideal toys […]

The 1979 Ideal Summer Toys Catalog

Aw yeah, summer’s almost here and it’s time to take a peek into what Ideal Toys had in store for back yard fun with the 1979 Summer Time Catalog. Lots of pages of inflatable noveltys such as pools, air mattresses and water wings being modeled by some of the hottest moms ever to grace a […]

S.T.A.R Team Promotional Comic

In 1978, Ideal Toys hobbled together a series of space toys using old molds and a generous helping of inspiration from George Lucas.. S.T.A.R Team actually beat the Kenner Star Wars product to the stores (Kenner was forced to sell empty boxes promising action figures but you probably knew that) and the lawsuits flew! In […]

Electroman VS Zogg

I found this great ad for Ideal ElectroMan in the back of a give away comic (more on that later) and thought it would be fun to showcase here. I find Electroman a pretty dorky looking figure, his whole concept is like ROM mixed with a really primitive version of laser tag. That headpiece would […]

JJ and OJ

Two celebrity dolls, two very different professions. The guy on the bottom is J.J Armes by Ideal, a real life detective who lost his hands as a child and uses prosthetics. I saw the commercial for this as a kid but for a long time thought I dreamt it. The other doll by Shindana had […]

Evel Knievel : The Comic Book

A bravura addition to the site today, it’s the Ideal Toys Evel Knievel giveaway comic in it’s entirety. Even if it didn’t have the Marvel Comic Logo on it, the art style would give it away. Like many promotional comics, it manages to crowbar in every Evel Knievel toy while telling some sort of story.“The […]

Made from the Strangest Stuff on Earth

We’re jetting forward to 1984 to take a look at Manglors, a rather unique toy offering from Ideal Toys. Manglors weren’t action figures (they had no articulation) but rather a new kind of concept, made of a spongy material that stretched and apparently could be reattached. Every character in the line seemed to be a […]