Located in Kentucky, Johnny’s Toys was one of those independant Toy retailers you sorely miss in this day and age. The store was very customer friendly, sending children birthday cards that contained a key that could unlock a free gift on their next visit. In addition, they printed these fun catalogs that showcased some of […]
I love catalog extras such as these, this pile of accessories for G.I. Joe (or as the picture demonstrates his lower cost equivilant Fighting Yank) is actually left over parts from Marx’s “Mike Hazard” spy doll from the mid 1960s. The toy industry wisely never seems to throw anything away.
A riot indeed, a lot of my personal toy favourites in this one, including Sky Dive to Danger, Atomic Man, mego Fonzie and I still have one of those “Ranger ” walkie Talkies on my desk as I type this. Sometimes I think I’m kind of immune, then I find something like this and I […]
G.I. Joe in Europe experienced a massive change in 1975, when the ladies came over! That’s right, German adventurers Hard Rock, Tom Stom and John Steel were now joined by Super Peggy and Super Sandy. There was no kitchen playset in the action team, these women were full fledged adventurers! Other surprises this year included […]
Lili Ledy was Mexico’s premiere toy manufacturer and because of trade restrictions, all toys they sold had to be manufactured in Mexico. So many of the popular US lines were licensed and then produced by Lili Ledy resulting in wonderful variations that toy collectors hunt for to this day. 1977 was a killer year with […]
I know it’s technically not a 70s toy but it is related, plus these figures came out when I was eleven and had the distinction of being the last toys I bought to play with. In fact, on my twelfth birthday my mom made me a G.I. Joe cake (as I’ve explained before, she was […]
So you’re Hasbro in 1975 and everybody is cutting into your G.I. Joe profits with dolls named “Mighty Gary”, “Fighting Yank” and “Mr Action”, what do you do? You rip them off of course! That’s exactly what Hasbro did in 1975 with “The Defenders” a fairly cheap blow molded doll (whose head would later be […]
And I want every single one of them! Argh! I’m not really a Joe collector but about once every 4 years, I go on this insane bender, where I purchase as much as I can find and afford. Eventually I came to my senses realising a) I’m broke and b) I have no room to […]
This is the Hasbro booth for 1975, that’s the suer awesome G.I Joe Skyhawk zooming over these gentleman’s heads. From left to right they are Jim Camilleri, Jack Kipperman and Merril Hassenfeld, the man who put the H in Hasbro. Neat! 1976 Hasbro G.I. Joe Catalog B. Goldberg and J. Romain are off the see […]
In 1976, Hasbro decided to change the game for it’s G.I. Joe line, hoping to improve sales. So not only did Joe get a Superheroic sidekick in Bulletman but he also got his first bonafied enemy. Before then, Joe always seemed to fight a faceless foe or an angry animal. I guess you could count […]
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