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Vintage Toy Store Pictures Volume 14

Aw yeah, another batch of “back in the day” goodness, this time showing now long defunct toy retailers from the golden age of the 1970s to the mid 1980s. It’s a real goody bag this time including Hot Wheels, Masters of the Universe, GI Joe, Infaceables, Shogun Warriors, Star Wars Power of the Force, Thundercats, […]

Fun with Mr Action

LJN’s Mr Action went by many names around the world (seriously, this line sold everywhere there were kids it seems) but it’s largely forgotten it seems. Most commonly mistake many of the parts for GI Joe these days, which is ironic because lines like this actually were seriously hurting Hasbro’s bottom line in the early […]

1975 Hasbro GI Joe Catalog

1975 was a very good year for G.I. Joe, well at least from where I stood, seeing as I was five at the time. The whole Joe line got a make over including the man himself  a new more muscular body, gone were the solid boxes in lieu of blister cards. The Ad campaign this year was […]

Fate of the Trouble Shooter

It’s really hard for me as a collector to not go completely nuts on vintage Adventure team GI Joe, there is some sort of trigger that gets pulled when I see sets like this. It’s like my inner four year just wakes up and starts demanding things. Who am i to say no? I gotta […]

Camping with Big Red

When I last posted about Spiegel Catalog exclusive “Big Red” I had never heard of him. However, I got a ton of email from you lot saying that you not only had Big Red but that you loved him! So here is Red’s offering from 1975!

I’ve got a tough assignment for you

Growing up,  my neighbour Dave had a talking Joe, all it ever said was “I have a tough assignment for you” to the point where Dave came up with his own “tough assignment” and smashed Joe with a hammer.  It made me giggle when I read the ad copy on this page. Last I saw […]

GI Joe’s cheaper wheels

During the 60s and 70s, Irwin Toy made some lower cost blow molded vehicles for lines like G.I. Joe and Action Jackson that were a lot of fun and quite collectible these days. The cool thing about these is Irwin actually went and licensed the GI Joe name for some of these, they were branded […]

Mobile Suport Unit

As much as I adore all thing Mego, I have to admit that the GI Joe Mobile Support unit may indeed be the finest toy vehicle ever made. It honestly looks as if it’s from some Gerry Anderson TV show that never made it to air. I’ve owned this piece more than once, the hard reality […]

1983 JC Adventures in Toy Land Catalog

Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s toys […]

1977 Johnny’s Toys Catalog

Located in Kentucky, Johnny’s Toys was one of those independant Toy retailers you sorely miss in this day and age. The store was very customer friendly, sending children birthday cards that contained a key that could unlock a free gift on their next visit. In addition, they printed these fun catalogs that showcased some of […]