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Bullet Man Commercial from the UK

Well, the gods have decided they don’t want me to do coloring book threatre today, it’s complicated but I haven’t had power for much of the day. So in it’s place I offer this 1976 British commercial for Action man (the UK name for G.I. Joe) While stateside, G.I. Joe was going into “Super Adventure“, […]

G.I. Joe in Germany: Action Team Catalog

While we were busy playing with our Mike Power Atomic Man figures, German kids were enjoying the Action Team, a variation on G.I. Joe but with more of a paramilitary flavour. Characters like Tom Stone and John Steel seemed like soldiers of fortune and while they had a lot of the same items North Americans […]

Return of the Vintage Toy Store Pictures

This has to be one of my favourite obsessions, finding pictures of toy stores and aisles past. So I’m really pleased to be coming out with Vintage Toy Stores Part Five with a collection of images that feature classic toys of the seventies including Mego Superheroes, Adventure Team G.I. Joes, Aurora Monster Models, View Masters, […]

G.I. Joe Super Adventure Team 1976

Toy Fair 1976: Eagle Eye Joe, Mike Power Atomic Man, Bullet man all teamed up to fight the evil Intruder aliens. This was G.I. Joe’s final year of production, Hasbro reps were optomistic about the sales improving but sadly, it didn’t work out.Related Links: 1976 Hasbro G.I. Joe Catalog

1975 Lili Ledy Catalog from Mexico

Lili Ledy was Mexico’s premiere toy manufacturer and because of trade restrictions, all toys they sold had to be manufactured in Mexico. So many of the popular US lines were licensed and then produced by Lili Ledy resulting in wonderful variations that toy collectors hunt for to this day. Alot of favourites like the Mego […]

More Mike Power Atomic Man

Mike Power had a big impact on me as a kid, he beat the Six Million Dollar Man to market by a few months and he was a pretty big deal on the play ground. He was of course, pretty much forgotten once Steve Austin lumbered onto toy shelves.The Sea Wolf Submarine, also seen on […]

Super Joe 1978 Catalog

They fight by night with the power of light! I really fun one today the 1978 section of the Hasbro catalog devoting to SuperJoe, G.I. Joe’s futuristic kick at the can. Joe took a four year holiday after this, come see why! Also come check out our newly redesigned website, now with 50% more smooth.

Why I love Catalogs

For me, my enjoyment of catalogs boils down to images such as this G.I. Joe page and a single moment in time. When I was two years of age, I caught croup something bad and had to be left in the hospital. I was panicked and inconsolable, my mother remembered having an Eaton’s catalog on […]

The Adventures of Big Red?

I found this odd toyline in a spiegel’s 1974 Christmas catalogue recently. I was first caught by his resemblance to Dr. Quest but then I started to recognize the pieces. Big Red is actually better known as “Mr. Action,” a G.I. Joe wannabe produced by LJN that we all probably have pieces of in our […]

Spiderman and His Amazing Friends

Fun addition to the site today, it’s a Marvel comics brochure from 1982 that details their service of providing Superheroes to your next event. Want Spider-man, Destro and ROM: Space Knight to visit your mall? This is the sales kit you’d recieve and it’s pages of fun shots of actors dressed as Marvel Superheroes and […]