Mego Introduces the Micronauts

Today we feature the original toy trade catalog given to buyers when Mego launched the Micronauts in February of 1977. It’s a wonderful and rarely seen piece, more after the jump. Micronauts really was an ambitious and risky gamble for Mego, it’s a sprawling toy line with aggressive TV advertising. Luckily kids were drawn to […]

Star Trek 1978

Even though Star Wars was all the rage, the Mego Star Trek figures miraculously re-appeared in the 1978 Sears Catalog. The figures came on cards with blank backers, it’s largely believed it was a tactic by Mego to retain the Star Trek license for the upcoming move.  Always nice to see the Space Command Center […]

1978 Dejay Record Player Catalog

I’m really happy vinyl is back in what few record stores I can find these days, that’s why I love this 1978 catalog from Dejay featuring a variety of licensed children’s record players. Disco, Holly Hobbie and the Superfriends, it’s a grouping that won’t happen in any other decade…. Check out the 1978 Dejay Catalog […]

Sears Cantina Adventure Playset

The Sears Cantina playset with it’s well known snaggle tooth variant was something I was blissfully unaware of as a child As an adult, I work hard to fight the “Star Wars Urge” stuff like this makes it difficult.

Popy Godzilla!

This year I managed to cross a toy off my want list that has been there since I first saw it in 1995. The Popy “Jumbosaurus” is the Japanese equivalent to the Mattel Shogun Warriors Godzilla. Mattel kept a few of the trademark items (like the firing fist and the wheels on the feet) but the differences outweigh […]

More Shogun Warriors in France

Found this cool ad from comic book in France, offering 50 Jumbo Goldorak Shogun Warriors in a contest. This guy was a European exclusive (although I found more than one here in Canada, never smart enough to buy one) and it’s sweet to see so many of them in this advert. click on this for […]

Shogun Warriors in France

I end this week with this little bit of wonder from France, where the line was simply called “Shogun” and featured Goldorak. I ask you, what is not to love? This ad refers to Raider (not Raideen), Mazinger, Poseidon and Dragun as his “Strongest Friends”, love it. Oh and the invincible defenders of the Earth […]

Kenner Star Wars

It’s weird to think that there was a time where this page held 25% of all Star Wars merchandise in the world. This page is from a Shoprite catalog, this is where a lot of my toys came from as a kid. Check out the capeless (and very expensive)new character.