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Great Hera! Look at those Box Cars!

The mid to late seventies saw what would become a regular event in our lifetime, an explosion on superhero merchandising. Some of it cool and logical like the Mego Superheros and some of it well, just plain strange. Take for example the 1977 Tyco Superhero boxcars, an odd marriage of Comic Books and the Rail […]

S.W.A.T!

While I never had the figures (which are made by LJN and not Mego), I have fond memories of running around my neighbours backyard, M16 in hand, going “Duna-na-nuh-na-nuh-na-nuh-Duna-na-nuh-nuh” for what seemed like hours. Now I have the theme song stuck in my brain again, great. Megolike.com: My Pal Lou has a great page based […]

Sesame Street Playsets

I’m sure most people recognize the Sesame Street Clubhouse from Fisher Price but I’ve never seen the cardboard playset before. It makes Sesame Street look more like Mayberry than the urban setting it was, what’s with all the grass and trees? I still my own talking Ernie (he’s not as minty as the one featured […]

Dirt Bikes!

Looking through a Western Auto Catalog today, I was reminded of how important a dirt bike was when I was growing up. It seemed to give you street cred, although in my case that “small town middle class suburbs” street cred.. The kids with the dirtbikes were the ones people flocked to, an early version […]

1977 JC Penney Toy Flyer

Department stores used to have proud toy sections, so much so that they were a preferred destination when you had a few bucks to spend. You tagged along when your mom needed to visit the credit department, just so you could possibly swing by toys.One of the biggest back in the day was JC Penney, […]

Exterminate!

Going across the ocean today and back 31 years to look at the marvelous talking toys produced by Palitoy Bradgate. While we’re all spoiled by voice chips now, a talking toy was a complicated thing back in the day, involving a tiny record. Palitoy made a variety of these items including the Daleks, Batmobile, heck […]

1977 : Year of the Bionic People

With the double whammy of Six Million Dollar Man and Bionic Woman on each week, Kenner pulled out all the stops in 1977 in terms of product, with over 24 pages of products to choose from this is truly the spike in the Bionic Craze. It’s interesting to note that despite her show being action […]

P.A.C.K Attack

Big Jim’s P.A.C.K has always been a grand obsession of mine although space issues forced me to part with much of my collection years ago. The carded outfits (like the SWAT set pictured here) are especially large and hard to display. The Swamp Boat pictured here is difficult to find especially boxed, there is also […]

Mattel Donny and Marie Catalog

Donny and Marie were TV superstars in 1977 thanks to their Sid and Marty Krofft (yes, the Land of the Lost guys) produced variety show which I watched an awful lot as a kid. Girls loved Donny and looked up to Marie so it only made sense when Mattel Toys snapped up the merchandising rights […]

Matchbox Mobile Action Command

Mobile Action Command or MAC is one of the most underrated action figure lines of the 1970’s.The concept is centered on the nameless men of MAC, an international rescue operation similiar to the Thunderbirds, each man has his own quasi futuristic vehicle. The combination of a 2″ figure and attractively priced vehicle lured me many […]