These kits by Aurora, Addar and AMT pretty much sum up the early seventies for me, Superheroes, Planet of the Apes and Star Trek. I had a lot of these even though I really couldn’t build or paint them worth a damn. The Aurora Superhero kits became impromptu action figures when I didn’t have the mego figure.
In fact, my dad sold the Aurora Superhero kits, the picture below is a shot from his showroom circa 1975. Click here to see more. 
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others. 
@brickmantooth
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>>my dad sold the Aurora Superhero kits<< jeez, my dad sold insurance. bo-ring.