I’m really happy vinyl is back in what few record stores I can find these days, that’s why I love this 1978 catalog from Dejay featuring a variety of licensed children’s record players.
Disco, Holly Hobbie and the Superfriends, it’s a grouping that won’t happen in any other decade….
Check out the 1978 Dejay Catalog here.
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AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others. 
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Oh. My. LORD!!! I got a Dejay record player for Christmas in 1983 when I was four years old – the Playmates one from the catalog you linked to in the post. The cool thing is that 32 years later, not only do I still have the record player in my possession, but it still works! I plug it in every now and then, mostly to play one of my Fleetwood Mac records that I collected as an adult, but I also still have some of the kiddie records from when I was little, like Sesame Street, Strawberry Shortcake, Berenstain Bears, and I had lots of Peter Pan brand records too (my favorite was "In a Little Red Schoolhouse").
Thanks for letting me reminisce!
I also got one of these as a kid in the early 80's!!! maybe it´s still at my parent's home in a closet, must check next time i visit them!!!
I love that the ad has shown via the dispensed hat, glasses and tie that Superman has shed his alter ego to listen to this record player. That Clark Kent is way too much of a turkey to disco!
My sister got the Barbie version with a microphone to sing along. Lot's of old Monkees 45's were around to " jam' to …