1977 Vanity Fair Catalog

1977 Vanity Fair Catalog

Venity Fair was one of the leading makers of electronics for children, which by 1977 standards meant they sold radios, walkie talkies and other items that look like stone tools to today’s generation..

What sets them apart is the breadth of licensed items they produced, take 1977 for instance where we got a variety of products ranging from James Bond to Holly Hobbie, from the Fonz’s fifties antics to the far out future of Space:1999.

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Lady Jaye on January 7, 2011

    Holly Hobbie was just an old-fashioned character created by an illustrator called Holly Hobbie (seriously!), sold to American Greetings. There were tons of products released with Holly Hobbie (although there were some other characters too). I used to have a rag doll of the Amy character, dressed in green. I suppose her popularity came in the wake of the Little House in the Prairie fad.

  • Plaidstallions on January 7, 2011

    LJ- Thanks for the intel, it just dawned on me while do this catalog that I've just always accepted the character but never seen her on anything but merchandise.

  • John Scott Tynes on January 7, 2011

    Okay wait, you show us this whole catalog and don't even comment on the Holly Hobbie Wrist Radio? What was she doing, fighting crime? That's one of the most nonsensical licensed products I've seen on this site.

  • Plaidstallions on January 7, 2011

    Rats, I wrote this on New Years Day and hoped I could phone it in just this once. Curse you Holly Hobbie for outing me!

  • Keene on January 7, 2011


  • Retro Hound on January 7, 2011

    That 007 clock is too cool!

  • Dantheman on January 7, 2011

    Was the Flash Gordon stuff meant to tie in with the Filmation cartoon series, or what?

  • Alphacentaurian on January 8, 2011

    Those Flash Gordon walkie-talkies look like they came off the set of Woody Allen's Sleeper.

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