I’m really happy to showcase this neat discovery of this lost Lords of Light toy. I’ve been smitten with these figures since the mid 1990s when I first found out this hidden treasure.
A bit of a background on Lords of Light: After Mego Toys folded, a company known as PAC packaging (who light assembled many of your childhood favourites) got into the manufacturing game and produced several Toy lines in the early 1980s.
Lords of Light were produced using retooled Micronauts molds, with the added gimmick of having a glow stick in their chest cavity. It was all the brain child of PAC toys founder Joe Ruzzi (you can read my interview with him here)
The line had all the trappings, a comic book insert telling the story of the brave Izzurians (get it) fighting the dark evilites. There was even a big budget TV spot set to air, which thanks to my pal AcroRay I have a beautiful print of to show you below:
Unfortunately, the Lords of Light were cut short in mid launch due to company legal issues, so only the four villain figures ever saw (limited) release into the market and without the TV promotion, they simply faded away…..
The series of good guys, vehicles and even ride on vehicles just never happened and were thought lost to time, that is until Joe Ruzzi himself recently found this figure in a box: