Ideal’s Electroman promotion

Ideal’s Electroman promotion

I recently came across this Ideal piece demonstrating how much TV advertising they were putting into their Electroman toy. This came as a surprise to me, as Electroman was one of those “What the heck is this?” discoveries at a flea market for me.

I certainly remember Evel Knievel and JJ Armes commercials but I simply don’t think I ever ran into the revolutionary electronic toy sensation of 1977….

Better shot of the store display, it’s actually quite nice. Click on it for a bigger look.

More Ideal and Electroman

Evel Knievel Gallery. Ideal Star Team Catalog

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • John Johnston on May 28, 2014

    My grandmother gave me one of these for Christmas of 77. He was so huge I always had to have him fight my six million dollar man and 12" megos as a bad guy.

  • Seventiesfan on May 31, 2014

    A couple of years ago I managed to find an Electroman on Ebay for a good price. He still works very well. I'd love to get his opponent Zogg, but the few times I see him on Ebay the prices are incredibly high.

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