The Superhero Shop

The Superhero Shop

This ad piece for Licensing Corporation of America, really brings me joy. This photo meant to highlight how good an idea licensing the DC comics heroes is full of 70s eye candy from Mego, Remco and AHI.

It’s also the least believable toy store set ever, that’s clearly the LCA showroom with some dude from accounting playing the unfriendly clerk. Still, what a fun piece of eye candy…
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About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • MaGnUs von Tesla on January 5, 2014

    Sexy Superman behind the counter is disturbing.

  • MaGnUs von Tesla on January 5, 2014

    Isn't he?

  • Anonymous on January 15, 2014

    fabulous blog! Have you guys covered Hai Karate aftershave yet, and if so when?

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