I gave up writing a weekly list for Topless Robot, in order to finish writing Rack Toys. I will admit to missing it from time to time, so I’m going to keep fresh by churning out the odd one for PlaidStallions.
The Kenner Six Million Dollar Man toy line is one of the most memorable and successful toy lines of the 1970s.
With the bright light of big sales, you attract a few bugs. A lot of competitors come and try to “cut your grass” as a former boss of mine would say, as the list goes on we’ll see it gets more and more blatant.
6: PULSAR (MATTEL)
When faced with the overwhelming popularity of Steve Austin, Mattel decided not to play in the Cyborg sandbox at all but went sideways and made an all organic superhero.
That’s pretty clever, combating steak with a vegan alternative, as a bonus, Pulsar was super gross to look at which is a bonus for young boys.
Mattel sold the character for two years and didn’t pay anybody a dime in licensing.
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