1974 Children’s Palace Toy Circular

Children’s Palace is a well known Toy chain to anyone who grew up on the East Coast, these castle themed stores were eventually bought up by Child World in 1977 and ran until 1992 when they finally closed their doors, leaving many a 70s kid in mourning.This 1974 Toy circular shows a retailer in it’s […]

1977 JC Penney Toy Flyer

Department stores used to have proud toy sections, so much so that they were a preferred destination when you had a few bucks to spend. You tagged along when your mom needed to visit the credit department, just so you could possibly swing by toys.One of the biggest back in the day was JC Penney, […]

A look inside the operation

I recently got interviewed about my catalog collection, I never considered myself an Ephemera enthusiast but I pretty much am. I decided to lay out as many catalogs as I can on my dining room table for the photo part of it.This is about half of it, the trouble with it is, it happened so […]

Why Does the Hulk Need a Helicopter?

Today’s site update is the 1979 Empire Toys Catalog. Empire didn’t make many trendsetting toys, mostly items to fit in with other companies existing lines and using a lot of licenses. Superman, Spider-man and the Incredible Hulk get a lot of face time here.

The 1976 Hasbro Catalog

Added the best parts of the 1976 Hasbro Catalog to today including the last year of G.I. Joe and the Adventure Team, Ricochet Racers, the amazing paint sets and Mickey Mouse.Oh and let’s not forget the Weebles!

1979 HG Toys Catalog

It’s not a household name but chances are you had some HG Toys gorwing up, their lines were simple but popular items such as puzzles and gun sets all utilizing the hottest tv stars of the day. From Godzilla to Barbapapa, from Vega$ to Alien, HG Toys had a really interesting mix of cool and […]