Archives

Dolls: Big Figures from Fantasy!

I recently came across this wonderful article about action figures circa 1977, it mentions Micronauts, Pulsar, Metal Man, Electroman, Stretch Monster, Shogun Warriors and their impact on the toy market place. It features interviews with not only toy buyers but toy makers from Hasbro, Mego, Zee Toys and Mattel. Seeing as these are things that […]

Mr. Action Fighting Men!

LJN’s Mr Action was a lower cost GI Joe knock off that judging by all the parts and pieces I find, sold pretty darn well in the early 1970s. This seems to be an attempt for LJN to knock off Mattel’s Heroes in Action trading on Mr Action’s name. I honestly don’t know if these ever […]

Superheroes and Sci-Fi

One section of any wish book that I love is the “other” action figure pages in the era of Star Wars. There is a lot of great stuff on this page! While my time with the Mego Superheroes decreased sharply in 1979, I still viewed them like old friends. I still kinda do….

Gre-Gory: Big Bad Vampire Bat by Mattel

It finally happened, I got my hands on a Gre-Gory. After posting my disappointment ten years ago (ulp!) I found a good deal on one and decided to take the plunge. More photos after the jump and my observations as I have never seen or held one of these in my life. My first impression […]

Big Jim 1984 Catalog from Italy

He may have faded from our toy shelves in the 1970s but in Europe, Big Jim was still kind of a big deal. How big a deal? In this 1984 Mattel Italy catalog, Big Jim has as many pages as Masters of the Universe. By this time, the Big Jim line is firmly set in […]

Battlestar Galactica: The Big One for 79/80?

This is an article from a UK toy industry magazine, I love stuff like this, nobody wanted to get caught with their pants down like they all did with Star Wars. As a result,  Battlestar Galactica was taken very seriously by retailers, at least for a little while.

Le Big Jim

I truly am in awe of how much cool Big Jim stuff they got in Europe in the late 70s/early 80s. One of these days I’m going to track down all these pirates…. More Big Jim than you can handle!