Mattel got some mileage out of their popular line of Western and Machine guns by adding a Gorilla mask and Planet of the Apes logo to them. While these aren’t accurate to the movies, toys far weirder than these saw release.If you still have these from childhood, I recall reading that they’re really desirable these […]
In the early 1980s, Toy giant Mego fell and released both the Marvel and DC superheroes licenses for the first time in over a decade. This was also the first time the action figure license was seperated between companies. Kenner took the DC heroes and released Super Powers while Mattel scooped up the Marvel heroes […]
Normally I don’t delve much in 60s toys as I wasn’t made yet but I couldn’t resist this cool catalog put out for kids by Mattel pre Christmas 1969. The main reason for me is that it solves a big mystery for me. In Kindergarton I played with these blue plastic men, never knew what […]
It is always a happy time when I gather up enough shots of vintage and (sadly) no longer in business toy stores from yesteryear. In the latest installment we hop over the the UK for some staggering window displays for Palitoy Action Man (the UK G.I. Joe) then we’ll go back stateside to see some […]
Seeing this awesome (and now pretty darn rare) stuff marked down gives me the chills. When I was about ten or eleven, my mom took me to “Consumer’s Distributing” a catalog showroom store. I wandered around and found a book marked “Clearance items” in it was pages from their 70s catalog including spreads of Big […]
This question comes in once a month, like clock work: “I had these soldiers that were 3 3/4″ and secured to a base, they made clicking sounds to simulate gunfire” They are Mattel’s Heroes in Action line, a neat little line of 3 3/4″ soldiers that seems to have sold much better in Europe than […]
Toy Fair 1972- A legend is born!
I’ve decided to allocate some time to the recurring trend of email I get on the site, other than the constant one of “How much for the Stretch Armstrong?” (For the record, I don’t even own one myself) most people write me for the name of a toy and I’m noticing a recurring trend with […]
Just found this cool still of behind the scenes of filming the Big Jim P.A.C.K Beast commercial, you almost never see stuff like this but the main reason I like this is that it means there are commercials for Big Jim’s P.A.C.K out there! One of these days I will track these down, mark my […]
Mattel hoped that they ahd the next Star Wars with Ray Harryhausen’s second trip into Greek Mythology in 1981’s “Clash of the Titans” . While the film was a hit at the box office, it somehow didn’t carry over to the toy shelves. Mattel released only one wave of figures and cancelled other merchandise based […]
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