Today’s Friday feature puts us in 1978 and the Mattel Shgoun Warriors line is in full swing with new additions such as the king of all monsters Godzilla! Which in terms of additions to teams, is pretty spectacular. It’s a Jumbo Machinder goodtime with the 1978 Mattel Shogun Warriors Catalog. More Shogun Warriors
When creating a follow up to their hit Pulsar doll, Mattel went alien (a popular choice) with Hypnos whose powers involved a good old fashioned hypnotic wheel and a complete lack of pants. Evil and passive aggresive, now that’s an arch enemy.
Mattel’s Big Jim line may have been gone from US toystores in 1977 but he had a long and prosperous life in Europe up until the mid 1980s thanks to some very creative moves. Big Jim was no longer just a sportsman/spy in this new world but a character free of the constraints of time, […]
1978 saw Mattel expand their popular “Donny and Marie” line with a new member of the Osmond family, too cute for his own good l’il brother Jimmy! The 1978 Donny and Marie Catalog also showcases such items as Hollywood Home playset and a pile of outfits for older brother and sis. NO OUTFITS FOR YOU […]
For some reason the commerical for the Astro Blast Power Center stuck in my brain as a kid, a cool idea from Mattel.
This is the Mattel booth at a regional toyfair where the newest thing is the Mattel Shogun Warriors Godzilla doll. In the background I can see more Shogun Warriors and the Galactica Logo. Call me a nerd but I really dig on this vintage toy industry insider stuff.
Exit sportsman, enter Super Spy In 1975, things had started to wind down for the good natured adventures of sportsman Big Jim and his crew. A hasty insert to the toyfair catalog this year gives the first traces of the P.A.C.K and the direction that Big Jim would take for the remainder of his shelf life […]
Mattel’s man in space “Major Matt Mason” had an successful run during the 1960s space race until about 1969 when man actually walked on the moon and didn’t find an alien civilization. While this did sound the death knell for space toys in general, Mattel marketed the Major until the 1970s and made new items […]
From the “parents just don’t understand” file, I bring you a 1980 report crapping on a toy that any ten year old knows to be awesome, Gre-Gory the Vampire bat. The group questioned it’s play value? It’s big bat filled with blood, do I need to spell it out for you? I can’t go a […]
Uploaded this commercial from the 70s Toy Explosion DVD to our facebook page. So if it doesn’t come up head on over here. I totally remember this commercial, especially the awkward “almost four stories” line from the window washer, it’s how I learned what a story was. Next Sunday, I’ll be launching another contest so stay […]
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