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Checking out ‘Zilla

This is the Mattel booth at a regional toyfair where the newest thing is the Mattel Shogun Warriors Godzilla doll. In the background I can see more Shogun Warriors and the Galactica Logo. Call me a nerd but I really dig on this vintage toy industry insider stuff.

1975 Big Jim Catalog

Exit sportsman, enter Super Spy In 1975, things had started to wind down for the good natured adventures of sportsman Big Jim and his crew. A hasty insert to the toyfair catalog this year gives the first traces of the P.A.C.K and the direction that Big Jim would take for the remainder of his shelf life […]

Major Matt Mason 1971 Catalog

Mattel’s man in space “Major Matt Mason” had an successful run during the 1960s space race until about 1969 when man actually walked on the moon and didn’t find an alien civilization. While this did sound the death knell for space toys in general, Mattel marketed the Major until the 1970s and made new items […]

Gre-Gory is a loser?

From the “parents just don’t understand” file, I bring you a 1980 report crapping on a toy that any ten year old knows to be awesome, Gre-Gory the Vampire bat. The group questioned it’s play value? It’s big bat filled with blood, do I need to spell it out for you? I can’t go a […]

Astro Blast Power Center Commercial

Uploaded this commercial from the 70s Toy Explosion DVD to our facebook page. So if it doesn’t come up head on over here. I totally remember this commercial, especially the awkward “almost four stories” line from the window washer, it’s how I learned what a story was. Next Sunday, I’ll be launching another contest so stay […]

Mattel Starr and her high school friends

Mattel’s Starr seemed to be a teenaged version of the Barbie concept, the look and feel of the line seemed to really embody that late 70s/early 80s style. Starr had a short tenure at Mattel but was very popular, in 1982 they expanded her line to include new friends, more fashions and a familiar automobile.Check […]

Trading Cards Part 2

Card #34- Raydeen Shogun Warriors were pretty epic toys and I hope to celebrate each one individually, unlike other things I’ve featured this weekend, I do have a Raydeen. He’s beat to hell but I love him anyway. Mattel Shogun Warriors Catalog Card #35- Ideal Jaws Game Honestly I had like ten minutes to decide […]

1971 Mattel Sea Devils Catalog

In the 1960s, Mattel had a great deal of success with their “Major Matt Mason” line of toys, but when Neal Armstrong stepped on the moon and discovered nothing, interest in space toys hit new lows. Mattel logically thought to spin the concept off to a more earth bound concept and created “The Sea Devils” […]

Star Spangled Dolls

From the “You think you’ve seen it all department” comes these American History (Possibly Bicentenial influenced) figures from Mattel. Obviously these figures are a tidy reuse of the Sunshine Family molds but in historical garb. I got curious and after a little ebay searching did find a boxed “Southern Belle” on ebay, which I didn’t […]