In 1978, Ideal Toys hobbled together a series of space toys using old molds and a generous helping of inspiration from George Lucas.. S.T.A.R Team actually beat the Kenner Star Wars product to the stores (Kenner was forced to sell empty boxes promising action figures but you probably knew that) and the lawsuits flew! In […]
When you look at vintage pajama shots, you see a lot of staples, Superman, Batman, Spider-Man and Hulk are the biggies. Rarely do you see a B-List hero in the lot (please no hate mail) such as Doctor Stephen Strange. Doc never got much respect in the way of merch as a kid, as far […]
Wes Booth sent in these awesome additions to the Superhero Mall Appearance Gallery. This was at the Eastgate Mall, Indianapolis around 1979. Wes makes a great observation that he didn’t normally roll around in a jacket and turtleneck and slacks, his mother made him dress up to meet America’s greatest hero.Here’s the shot that makes […]
A bravura addition to the site today, it’s the Ideal Toys Evel Knievel giveaway comic in it’s entirety. Even if it didn’t have the Marvel Comic Logo on it, the art style would give it away. Like many promotional comics, it manages to crowbar in every Evel Knievel toy while telling some sort of story.“The […]
I’ve mentioned this before but Bop Bags truly confuse me, why would you want to beat the crap out of your favourite character? This Captain America Bop Bag is ever worse, isn’t he the sentinel of liberty? Isn’t throwing a punch at old cap a bit like punching the flag? If you had one of […]
Even though he’s getting another summer blockbuster this year, I still say the Hulk was never more popular than in the late 70’s. The TV series was, in my opinion the thing that made the character the pop culture icon he is today. Merchandising back then went from logical to the truly insane, I mean […]
Not that he ever really goes out of style but Spider-Man seems to have seen a real resurgance of merchandising, probably due to the CBS live action series which I loved as a kid and now doze to as an adult.The Spider-Man drawing machine is an especially terrific toy, a friend of mine left one […]
Fun addition to the site today, it’s a Marvel comics brochure from 1982 that details their service of providing Superheroes to your next event. Want Spider-man, Destro and ROM: Space Knight to visit your mall? This is the sales kit you’d recieve and it’s pages of fun shots of actors dressed as Marvel Superheroes and […]
I think Rom might be the only action figure created by Parker Brothers (depends on what you think Nerf Man is). Released before it was legal for toys to have animated series, Rom had his own Marvel comic and what a comic! Much like the Mego Micronauts, the Marvel team would produce a book that […]
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