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1975 Hasbro GI Joe Catalog

1975 was a very good year for G.I. Joe, well at least from where I stood, seeing as I was five at the time. The whole Joe line got a make over including the man himself  a new more muscular body, gone were the solid boxes in lieu of blister cards. The Ad campaign this year was […]

Fate of the Trouble Shooter

It’s really hard for me as a collector to not go completely nuts on vintage Adventure team GI Joe, there is some sort of trigger that gets pulled when I see sets like this. It’s like my inner four year just wakes up and starts demanding things. Who am i to say no? I gotta […]

I’ve got a tough assignment for you

Growing up,  my neighbour Dave had a talking Joe, all it ever said was “I have a tough assignment for you” to the point where Dave came up with his own “tough assignment” and smashed Joe with a hammer.  It made me giggle when I read the ad copy on this page. Last I saw […]

The Top Ten Coolest 70s Marvel Comics Toys

The 1970s was an absolute windfall of Marvel comics merchandise, the house of ideas sold out and we were better off for it. By 1976, the Marvel comics license was shared with dozens of toy manufacturers all vying for our parents hard earned money.  Here are top ten of the best Marvel comics toys from […]

Hasbro Charlie’s Angels for 1977

  The 1976 TV debut of Charlie’s Angels was somewhat reviled by TV critics but a runaway hit with the audience which not only included men but young girls who saw the crime fighting trio as role models. This lead to merchandising and in 1977 “Angel Mania” hit toy shelves, Farrah Fawcett and Jaclyn Smith […]

1977 Hasbro Super Joe Catalog

After folding the G.I. Joe Adventure Team in 1976, Hasbro sought to give their rugged man of action a massive overhaul. Thus SuperJoe was born, bearing little resemblence to the soldier of the past, Joe had lost four inches of height and the G.I prefix. Superjoe was now set in the far off future and […]

Action Man for 1976

I’m always perplexed at how much a difference an ocean makes, GI Joe by this time was all about Mike Power and Bullet Man (not complaining!) and kids in the UK were choosing different eras of machine guns.

1977 Hasbro Weebles Catalog

Time for another trip to Weeble Town! 1977 saw Hasbro aim for action and adventure with the addition of Tarzan (?) and their own portly crusader Super Weeble! It seems fitting to do Weebles around Christmas time as they’re really kind of the thing a lot of folks got under the tree. Not me though, my […]

Mobile Suport Unit

As much as I adore all thing Mego, I have to admit that the GI Joe Mobile Support unit may indeed be the finest toy vehicle ever made. It honestly looks as if it’s from some Gerry Anderson TV show that never made it to air. I’ve owned this piece more than once, the hard reality […]

Scream’n Demons

Another toy that I’m too young to remember (I was pretty busy staring at fuzzy wall paper for the majority of 1971) but Hasbro’s Scream’n Demons predate the Evel Knievel concept but marry it with the popularity of Biker culture at the time.