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Remco Beaver Patrol Catalog

I recently found this sell sheet (that I believe is from 1970 for a line Remco unironically dubbed “Beaver Patrol.” It was before my time, but it’s so well-designed and charming.    I’m going to assume that a lot of these toys employed recycled tooling. Remco may have been the leading “Label Slap” toy company […]

The Creepy Elves Christmas Catalog

Recently I stumbled upon this Simpson’s Christmas Catalog at an antique mall, it was a little pricey and had few toys so I considered not buying it until I noticed something odd. There was a theme going on as many of the pages were populated by these two creepy elves. It was so weird, I […]

Beno’s Toys Christmas book from 1979

Seeing as Christmas and shopping is all that on our minds right now, let’s take a look at the specials offered 36 years ago with the Beno’s Toy flyer. I’ve never heard of this California based chain but I sure recognize the toys like Kenner Star Wars, Play-Doh and a metric ton of classic hand […]

Wishbook-A-Rama!

Seeing as it’s December (which I’m actually surprised about, seriously where the hell did November go?) and this site is about catalogs, I am launching “Wishbook-A-Rama”. Each week I’ll post different Christmas catalog spreads, some you’ve seen, some you haven’t and we can all make our respective wish lists. This will be combined with the […]

Mattel Creepy Feature Promotion

I recently came across this promotional folder from Mattel full of different concepts for stores to boost sales of (duh) Mattel Toys. The one that most interested me was the Halloween specific teaming of Suckerman, Gre-Gory and Krusher into an end cap called the “Creepy Feature”. While I’m 100% sure this never made it to […]