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Spider-Man Ricochet Racers

Ricochet racers were a cool concept on their own, it’s a neat looking laser gun looking rifle that shot cars! Sprinkle in Spider-Man and Captain America and few kids could resist them.

We’re going to need a bigger crayon

I fondly remember getting the Spider-Man Vs Man Wolf book on Christmas eve 1978, it helped me pass the time until we got to the bigger presents. I’d like to reunite with it but I do worry that it will start a new obsession. That Star Trek one is calling to me…..

Web Spinning Toy Love

What’s not to love about this 1977 licensing ad for Marvel Comics, it’s like Spider-Man is dropping a treasure trove of Mego items on you along with classics like Crazy Foam and Colorforms. That’s a monsterous improvement over  the usual rain and bird poop that normally falls on me from above…

Marvel Superheroes Air Force

The Incredible Hulk may be the most “unpilot like” superhero character ever born. Advantage Ben Grimm…. Rack Toys: Cheap, Crazed Playthings is a limited edition 144 page book from the creator of Plaid Stallions. Order from us and get three free promotional post cards.

Mighty Marvel Superheroes

This one ends a mystery for me, in 1976 Fleetwood toys released the Marx Marvel Superheroes figures in a slightly smaller size but the big difference is they were fully painted. That box brings me joy. I’ve got one of these (Spider-Man) but I might as well put this out there interwebs, I’m buying.  Rack […]

1981 Ben Cooper Costume Catalog

Halloween around here wouldn’t be the same without the store bought goodness that is Ben Cooper. If you were a child of the 70s or 80s, then you certainly knew their product. Cooper held some of the great licenses in 1981 including the Disney characters, both the DC and Marvel comics Superheroes, Clash of the […]

Captain America will be here on….

The folks at Good Old Vintage sent over a snap of this awesome Captain America appearance poster, sadly it’s already been sold. As a collector of such things, it’s amazing to see a poster for Cap, who likely less in demand than Spider-Man. I heart this…. Send me your mall appearance photos!

What every hero needs

Any good hero has a flash light in their utility belt and fortunately for toy makers children never stop being fascinated with them. Crap, I still annoy my wife with one. Get our new book “Rack Toys” at our shop!

Super Belts

My buddy Steve sent me this great sales sheet for these awesome Superhero belt buckles I’m sure I saw in the Heroes World catalog when I was in short pants. It’s a wonderful pistache of mid 70s Superhero merchandise, the top tier from both houses are present. It’s kind of funny how these mention “boys […]