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Dr. Steel Trading Card

Card #19 is Big Jim’s “greatest challenge” Dr. Steel. I still remember seeing the commercial for the first time as a kid, I was in my parents room watching Gene Roddenberry’s “Planet Earth” on the black and white one Saturday afternoon when it aired. Big Jim had an enemy? He has a silver hand and […]

1974 Children’s Palace Toy Circular

Children’s Palace is a well known Toy chain to anyone who grew up on the East Coast, these castle themed stores were eventually bought up by Child World in 1977 and ran until 1992 when they finally closed their doors, leaving many a 70s kid in mourning.This 1974 Toy circular shows a retailer in it’s […]

1977 Big Jim Catalog from Spain

While Big Jim rode off into the sunset on the back of a Howler motorcycle in 1976 in North America, his story does not end. In much of Europe, Big Jim enjoyed much more success, actually running until the mid 1980s. 1977, Big Jim was carried in Spain by a company called Congost, who carried […]

Big Jim for 1972

In the early seventies, Mattel toys had a big hit on their hands with Big Jim, a nine inch muscle bound sports hero/man’s man who came packaged in his underpants. Jim’s entire structure was mostly built on non violent, positive activities such as sports and outdoor adventures. This seems to be the result of parental […]

Colouring Book Theatre: Big Jim

Sharry brought me this welcome site this week, another wonderful piece of toy tie in merchandising from the era before toy based cartoons. Big Jim was Mattel’s response to parental outrage to war toys in the late sixties (which also made G.I. Joe an adventurer) here was a good natured sportsman who enjoyed things like […]

More Trading Cards

I’m unveiling two more PlaidStallions Trading Cards today at Megomeet so I thought I’d share, I opened the series with bad guys, both by Kenner, that was totally unintentional. So I decided the next two would be good guys and by coincidence, they’re both Mattel Toys. Pulsar seemed like a natural, this image is mind […]

Barbie Envy

While not born a girl and being fortunate enough that my parents didn’t try to raise me as one regardless, I find it odd how nostalgic this page makes me. I think as a kid I was envious that Barbie got that cool boat and Big Jim didn’t. Barbie and Jim shared campers, planes, cars […]

P.A.C.K Attack

Big Jim’s P.A.C.K has always been a grand obsession of mine although space issues forced me to part with much of my collection years ago. The carded outfits (like the SWAT set pictured here) are especially large and hard to display. The Swamp Boat pictured here is difficult to find especially boxed, there is also […]

Colouring Book Theatre : Big JIm and the P.A.C.K

When I can on Saturdays, I am going to provide an overview of what’s inside of some of the cooler colouring books from the 1970’s.I decided to open with Big Jim and the P.A.C.K seeing as it’s based on one of my favourite toy lines of that era.Whitman had released a Big Jim All Star […]

Me Big JIm, No Wait Me Tarzan!

Even though this Mattel Tarzan set is made completely of recycled Big Jim pieces, (That’s Big Jeff as Lord Greystoke) it’s got to be one of my favourite action figures ever. For more Tarzan stuff check out our Tarzan Toys Gallery.