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1983 JC Adventures in Toy Land Catalog

Another fun trip down memory lane courtesy of the JC Penney toy flier. The Penney Flier always kind of went a step up normal advertising and this 1983 brochure looks more like a cool comic book than an advertisement. 1983 is a great example to have thanks to the metric ton of iconic 80s toys […]

1969 Toys R Us Toy Circular

Here’s another wonderful Toy Newspaper Circular from the good people at Toys R Us, this time it’s from this weekend 41 years ago (ok I timed that part). It’s a cool trip back to the toys of yester year and while some things have changed, others really haven’t all that much. Lots of memorable classics […]

Mattel Toy Book for 1969

Normally I don’t delve much in 60s toys as I wasn’t made yet but I couldn’t resist this cool catalog put out for kids by Mattel pre Christmas 1969. The main reason for me is that it solves a big mystery for me. In Kindergarton I played with these blue plastic men, never knew what […]

The Fashion Dolls of Doctor Moreau

What happens you combine Barbie with animal DNA? You get Mattel’s Gorgeous Creatures line, which if I had to guess was an attempt to catch some heat off the popularity of Ms. Piggy.I’m sure this line has an ardent fan base somewhere but I kind of find these guys disturbing, I prefer Blythe thank you […]

The 1975 Mattel Toys Show Room

Thanks to some tremendously thoughtful efforts from a good friend, I have a bit of toy history to unveil today. It’s one of those things I’ve always wanted to see but never thought possible. But these rare shots featuring both the massive Big Jim and Barbie displays for that year have finally been unearthed. While […]

Girl’s Toy Day!

Seeing as it’s my darlin’ daughter’s birthday today and her long (and much missed) afternoon naps are what inspired me to create this blog three years and five days ago (which I probably should have mentioned) I thought I’d dedicate the day to her favorite subject, dolls! In this case Barbie’s with two classic commercials […]

Vintage Commercial Friday

I’ve uploaded a couple of commercials from volume 2 of our DVD “70s Toy Explosion“(thanks so much to everybody who ordered BTW) and thought it’d be cool to share them today. It’s fun aaaaand so much less time consuming than scanning an actual catalogue. This commercial for the Barbie Star Traveller is of interest of […]

1974 Children’s Palace Toy Circular

Children’s Palace is a well known Toy chain to anyone who grew up on the East Coast, these castle themed stores were eventually bought up by Child World in 1977 and ran until 1992 when they finally closed their doors, leaving many a 70s kid in mourning.This 1974 Toy circular shows a retailer in it’s […]