Mattel’s Heroes in Action

Mattel’s Heroes in Action

Mattel’s Heroes in Action is easily in the top 3 PlaidStallions “Hey I had this toy as a kid” emails we get. The line’s military flavour is unique during a time when war toys weren’t quite in vogue.

I remember them mainly from the gorgeous comic book ads but I never saw them as a kid, quite a beautifully designed series.

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About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • YesterdayIsNow on February 15, 2019

    How come these guys got real guns and Super Joe got a light bulb>

  • Gamera977 on February 15, 2019

    Interesting that there's no bad guys. If I'd owned some they would have probably ended up fighting dinosaurs in some weird 'Lost World' scenario!

  • Unknown on February 15, 2019

    I still have a really great collection of these. Including some of the boxed soldiers from Italy. Very cool!

  • Joseph Bloch on February 22, 2019

    I had completely forgotten about this, but I had the set as well. Wow…

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