Mattel’s Heroes in Action

February 15, 2019 By Mantooth In Uncategorized 4 Comments

Mattel’s Heroes in Action is easily in the top 3 PlaidStallions “Hey I had this toy as a kid” emails we get. The line’s military flavour is unique during a time when war toys weren’t quite in vogue.

I remember them mainly from the gorgeous comic book ads but I never saw them as a kid, quite a beautifully designed series.

You can the 1975 Mattel Heroes in Action Catalog and the 1976 Mattel Heroes in Action Catalog here.

New Six Million Dollar Man Shirt in our Redbubble store!

Don’t forget to join our new facebook group.

Get the expanded digital edition of Rack Toys here.

Tags: heroes in action, Mattel, Toy Love

About The Author

Mantooth

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

4 Comments

YesterdayIsNow on February 15, 2019

How come these guys got real guns and Super Joe got a light bulb>

Reply
Gamera977 on February 15, 2019

Interesting that there's no bad guys. If I'd owned some they would have probably ended up fighting dinosaurs in some weird 'Lost World' scenario!

Reply
Unknown on February 15, 2019

I still have a really great collection of these. Including some of the boxed soldiers from Italy. Very cool!

Reply
Joseph Bloch on February 22, 2019

I had completely forgotten about this, but I had the set as well. Wow…

Reply