Marvel Licensing Newsletter from 1990

This booklet is a handout given away at ToyFair 1990, raving  about the new ToyBiz action figure line and other merch and touting the upcoming  Captain America movie.!

 

I remember this wave of Marvel figures being a big deal then. Collectors hadn’t seen Marvel action figures since Secret Wars a few years earlier and this felt like a drought was over. Since then, I don’t think we’ve had a single year where Marvel characters didn’t get action figures. 

 

Marvel’s licensing department was in fine form for this year with relationships with many companies that are sadly no longer.

 

Here’s that ToyFair list stitched together.

 

I will admit to being really excited about that Captain America film. Even when I saw a bootleg copy of it in ’91, I still thought it had merit. Apparently there is a different cut to this that director Albert Pyun championed. I hope I can see that version. 

 

I bought this mainly because of the costumed character photos for my still unfinished book Mall of Justice.

If you have photos and stories like these, send ’em on down!

 

Issue #13 of Toy-Ventures Magazine will feature the never-before-seen plans for the 1983 World’s Greatest Superheroes toy line and a cover featuring artwork specially commissioned for Mego’s catalogue, gloriously coloured by Robyn Adams, founder of the Mego Museum.

 

 

Toy-Ventures is our magazine; we’re an independent publisher trying to bring back print toy magazines; if you would like to support us, please check out the latest issue: https://plaidstallions.com/reboot/shop

Click Here for past installments of 5 Awesome Things on eBay this week

 

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We co-produced this amazing action figure with White Elephant Toyz; it’s an 8″ Mego Style Officially Licensed Tura Satana figure with a beautiful box by Joeseph Linsner! Get yours while supplies last.

Knock Offs; Totally Unauthorized Action Figures the book

Knock-Offs Totally Unauthorized Action figures is from the demented mind that brought you “Rack Toys: Cheap, Crazed Playthings” and features hundreds of hilarious, charming, copyright infringing toys. Get a signed copy in our shop!

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