Thanks to the wonderful folks at the Johnny Gage Shrine O’ Worship (a page devoted to Randy Mantooth, whose name inspired Brick) we have some new Rack Toys or as Peter Griffen called them on last week’s Family Guy, “Terrible Pharmacy Toys”. These Emergency inspired items were created by larami, one of the true kings of impulse merchandising.
Of all of these, the little helicopter is probably my favourite, mostly because it comes with figures.

Emergency was crazy popular in the 70’s, I’ve even heard that the show was unjustly cancelled because it was cut with high ratings.

emergency rack toys
Larami sold that stamp set concept more than once, there is a marvel superheroes version.

More on the subject of me: Anther piece I wrote for VVM’s Topless Robot popped up today it’s titled “The 8 Classic Toys Parents Classicly Hated” and it covers everything from Slime to well, toys filled with Corn Syrup. Sad News: World’s Greatest Toys Blog has reported the death of Danton Burroughs, grandson of Edgar Rice Burroughs has passed away. Danton was instramental in providing great information for Ben’s book about Mego Superheroes and being a giant fan of Tarzan, it saddens me to hear this news.

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Lady Jaye on May 7, 2008

    omg, I had that Marvel Superheroes stamp kit — it was a gift from my uncles when I was 5.

  • rob! on May 7, 2008

    i want that azrak MASH helicopter toy somethin’ fierce!

  • tjo' on May 8, 2008

    Awesome that the one survival kit comes with a knife that is as big as the axe – you know, in case you get into a knife-fight with a Filipino sailor.

Leave a Reply