Diener Industries 1975 Catalog

Diener Industries 1975 Catalog


Seeing as it’s back to school time, no catalog makes more sense than Diener, who specialized in rubber figurines, erasers and pencil toppers. Essentially the inexpensive toys disguised as School supplies you could sneak into school. Looking at this thing brought a flood of memories to me, as it’s an inventory of stuff I forgot I had.


Diener was no stranger to licensing either, they offered Saturday morning favourites such as the Flintstones, New Zoo Revue, Looney Toons, Micky mouse, Yogi Bear, Matchbox Cars and more.

The 1975 Diener Catalog is a total back to school flashback.

rack toys the new book from plaidstallions

Our new book Rack Toys: Cheap, Crazed Playthings covers Fleetwood and much more.

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About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • David Schumacker on August 30, 2013

    I must say -you have the coolest toy catalog collection that i know of. I don't know how you managed to acquire all those (especially the wonderful AHI catalogs) for your collection, but they couldn't go to a better collector… I am glad you got them… they are wonderful to check out — and your site is top-notch and great fun!

  • Plaidstallions on August 30, 2013

    Thanks David, my collection is the combination of my own cash and the generosity of some wonderful benefactors.

    It's the largest or the coolest collection that I know of but luckily the owner of that one is big on sharing. Win/Win!

  • Plaidstallions on August 30, 2013

    I meant to say "It's NOT the largest or the coolest collection that I know of"

    I've got some obscure stuff but I know others who blow me out of the water.

  • Tom on August 31, 2013

    I have that pink dragon in the bottom row of the catalog cover, second from left, except mine is yellow. I don't recall where I got it, but I remember the tail was originally connected to his back and the urge to detach it finally won me over.

  • Manny on September 5, 2013

    I'm pretty sure I had a complete set of those Warner Bros. Loony Tunes character erasers and I'm almost a 100% certain that I got them out of a quarter machine near my elementary school.

    Funny thing is, I don't think I thought they were erasers and just used them as figurines.

  • ben crawford on February 24, 2021

    If I close my eyes, I can feel those shark erasers in my hands.

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