I’m loving this 1978 Sears spread featuring Hasbro Super Joe, I’m just somewhat curious as to why Godzilla from the Shogun Warriors was crowbarred into the back like that. It works though doesn’t it? Little kids don’t care that the toys aren’t from the same lines (unless you were that really anal kid) and this scene probably got reenacted in a couple of (lucky) households.
bh
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others. 
@brickmantooth
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This is what every episode of Land of the Lost SHOULD have looked like!
From my distant memory, I remember these being “rebranded” as Action Man in the UK. I always wanted these but never got them. Bah!
Oh, my god. I. Remember. This. I used to DROOL over this particular ad, thinking, "If there's a heaven, this will be all set up for me when I get there…" Wow. "Save picture as…"