Author Posts

1975 Mattel Heroes in Action Catalog

 During a time when many toy companies were shying aware from realistic military toys thanks mostly to the Vietnam conflict, Mattel toys launched Heroes in Action.  Heroes in Action was a very early attempt at the 3 3/4″ figure market made popular by the Fisher Price Adventure people and later Star Wars, it’s crew comprised […]

I’ve got a tough assignment for you

Growing up,  my neighbour Dave had a talking Joe, all it ever said was “I have a tough assignment for you” to the point where Dave came up with his own “tough assignment” and smashed Joe with a hammer.  It made me giggle when I read the ad copy on this page. Last I saw […]

Space Adventure

I haven’t a clue what this early 70s space set is called but honestly who cares, as generic space/army man sets go this one seems to have an above average sense of style.

Super Belts

My buddy Steve sent me this great sales sheet for these awesome Superhero belt buckles I’m sure I saw in the Heroes World catalog when I was in short pants. It’s a wonderful pistache of mid 70s Superhero merchandise, the top tier from both houses are present. It’s kind of funny how these mention “boys […]

Talking celebrities

Growing up I knew who Bozo and Mrs Beasley were but I can honestly remember having no clue what a Flip Wilson was when I saw one of his gender bending  dolls on clearance.  I had to ask my Mom, who smiled and said “Oh he was funny!” which really didn’t answer the question….