1981 Lone Ranger Catalog by Gabriel Toys

1981 Lone Ranger Catalog by Gabriel Toys

The Lone Ranger was riding high in 1981 thanks to a popular Saturday morning Cartoon series (by my favourite company Filmation) and the promise of a big budget film (that didn’t work out so good).

So, Gabriel Toys blasted the toy shelves with two distinct toy lines, a relaunch of their popular 1970s 9″ Toy line and a 3 3/4″ line so you could have Tonto get a sasparilla in the Creature Cantina!

Visit THE 1981 Gabriel Toys Lone Ranger Catalog here!

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Anonymous on April 6, 2018

    …and in spite of the terrific detailing on the 9" line, it's easy money the 3 3/4" line outsold them five to one for just that reason.

    If the figures sold that much at all.

    Kenner's Butch Cassidy and The Sundance Kid 3/3/4" line suffered a similar fate just a few years earlier back in '78. Plaid Stallions did a nice feature on them here:

    Butch even got a plug in the original Star Wars Kenner catalog on the last page.

    Maybe this anon is wrong, but I don't think Western-themed toys have ever been a huge hit again in the post-Star Wars era -even when paired with a sci-fi theme. BraveStarr came and went without any lasting impact. The Galaxy Rangers (based on an incredibly well-animated cartoon show) had even less notice.

    It's a shame, really. George Lucas created a cultural juggernaut that mindlessly kicked aside a bunch of great toy lines.

  • Neal P on April 6, 2018

    The gun and holster set in this catalog looks a lot like the one I got for my birthday in 1972, so I suspect that was another toy they dug out of the vault for another run. Even in the early 70s, Western toys were not a favorite of mine, preferring cops & robbers or secret agent themes. I can only imagine how little kids in the 80s cared about Western stuff in the wake of Star Wars.

  • Bill on April 6, 2018

    I had the big figures when I was really little, but the when 3 3/4 figures came out I wanted them but no one ever got them for me… you know 70s adult logic, "you already have a Lone Ranger! You're not getting another one!"

  • Melissa on May 16, 2018

    I vividly remember the TV spot for these. One line of the song mentioned a covered wagon, but at the time I thought they said "cupboard wagon," which confused me much longer than it should have.

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