1975 Lili Ledy Catalogue- Mego Superheroes GI Joe and more!

1975 Lili Ledy Catalogue- Mego Superheroes GI Joe and more!

1975 Lili Ledy Toy Catalog  from Mexico

Lili Ledy was a Mexico-based toy maker with a 30-year run until its closure in 1985.

Due to trade restrictions, the company would manufacture it’s toys on Mexican soil. Even popular Hong Kong-made American toys like GI Joe, Star Wars and Mego Superheroes had to have their Mexican-made equivalent.

This restriction resulted in some fantastic and imaginative-looking variations on what we’re familiar with.

1975 was an excellent year for Lili Ledy with several hot toys and licenses:

Lili Ledy Mego Superheroes

Lili Ledy Mego Superheroes

The cover for this catalogue featured the newly acquired Mego Superheroes. I can’t tell you how much collecting Mexican Mego figures meant to me in the late 90s. It was like discovering them all over again. Then like a lot of things, it got kind of competitive and I moved on to other things.

Here are three great sites for Lili Ledy Mego figures:

foreignmego.com : I created this site in 1999 (yikes) because I had a serious passion for these guys.

MegoMuseum.com– I tried to add as much Ledy as I can to the galleries.

Themegoguy.com- Dude’s got an amazing collection and he can take a great picture.

Lili Ledy toy catalog

Is that Herby the Love Bug?

Lili Ledy bob and joy

I’m pretty sure Bob and Joy were not based on American toys but an original creation of Ledy.

Lili Ledy tommy talker

Don Cuco is the much less creepy version of Tommy Talker.


Lili Ledy tommy talker

I love that they dressed a kid up like Pebbles Flinstone. 

Lili Ledy Kenner TTP


Toy-Ventures Collector Pins

We’re making collectible pins featuring many of the toys we celebrate and characters from this site.


Kenner SSP Lili Ledy


Lili Ledy SSP

Kenner’s Turbo Tower of Power and SSP sets were very popular.


Lili Ledy Catalog

Love the boxing game, I had the Kar-r-r-rate Men instead.

Lili Ledy Gi Joe Accion Adventurers

Lili Ledy Gi Joe Accion Adventurers

Mexico’s take on GI Joe, “Adventuro Accion” was a pure joy with plenty of additions, variations and exclusives. Oh, how I love these so.

Our magazine Toy-Ventures is now on it’s 9th issue. If you like this site and vintage toys, please check it out.


Lili Ledy Sesame Street figures

Lili Ledy Sesame Street figures

I am in awe of Mexican Sesame Street toys, especially the regional characters we didn’t get here.

Lili LEdy catalog


Lili Ledy Barbara

Do I need to explain who Barbara is mimicking? I didn’t think so. Barbie was sold by rival Mexican toymaker Cipsa during this period.


I’ve also made a few other collectible pins based on knockoffs and characters from this website. Look for a few more designs coming very soon.


Toy-Ventures Collector Pins

Toy-Ventures Collectible Pins including the Lincoln Monsters

Do you miss toy collector magazines?

That’s why we created Toy-Ventures magazine, an old-school print publication dedicated to vintage toys from the 1960s to the 1990s. Each issue is packed with never before seen images and information written by some of the top collectors. We’ve got nine issues and climbing; please check our page here or visit our store.


The Mego Museum News has rebranded into the Super Collector Newsletter! Encompassing more from sites like PlaidStallions and more. Check it out even if you don’t collect Mego figures.

Mego Museum Newsletter


The PlaidStallions Polyester Pals have arrived and come in green and orange. Be the first kid in the sandbox with our Podcast mascots!

Polyester Pals from PlaidStallions



Our latest book is “Knock-Offs: Totally Unauthorized Action Figures” a love letter to cheeky copyright-infringing toys. You can get this new book via the PlaidStallions Shop, On Amazon (Affiliate Link) or eBay (eBay Link)


Pod Stallions is based on our podcast and is one of the most fun groups on Facebook. Toys, Comics, Movies, TV, it’s all up for grabs, and remember, folks, you keep the glass! If you like our show, then you have found your tribe.

Mego Knock Off Headquarters– The leading group discussing 70s Dime store knock-offs and bootleg action figures, we talk vintage toys and not others. We know the difference between Astro Apes and Action Apeman.  It’s a fun group where we talk about Lincoln Monsters, AHI, Mighty Gary, Tomland, Bogi, Demo Man, Mortoys, and other generic greats.

Lili Ledy

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

1 Comment

  • John Stater on February 27, 2023

    For some reason I read Bob & Joy as Bob-Joy … I guess an attempt to encapsulate in toy form the joy one gets from people named Bob. Funny you mentioned the Kar-a-a-ate Men – I just did a video on one I bought in an online auction.

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