The Undercover Story of Big Jim’s P.A.C.K

The Undercover Story of Big Jim’s P.A.C.K

One of the most charming things about the Big Jim’s P.A.C.K toyline is it’s use of comics to market to children. They also employed legends to do them. The initial designs were by Jack Kirby and the later giveaway comic book was drawn by John Buscema.

All of the later packaging had comic stories on the back, I’ve showcased the Torpedo Fist one here but thought it would be fun to look at the origin of the P.A.C.K on the back of double trouble Big Jim’s box.

Let’s begin after jump!

I want to add that if anyone can recognize the artist, I’d be in your debt.

More Big Jim goodness

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mego in spain 1977 Mattel Toyfair Showroom from 1975Mattel Big Jim figures 1975

About The Author

AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.


  • Seventiesfan on July 7, 2017

    It's interesting that I have over 20 Big Jim figures and several other items including the Sports Camper and Sky Commander, but I don't have that P.A.C.K. figure. I do have the similar Secret Agent 004 figure.

  • Kevin P on August 23, 2018

    The thick lines and "angry" face on the box and the last page makes me think the artist is Sal Buscema. He draws a very distinct angry face, look at his old Hulk art for examples.

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