Zayre Toy Circular from 1975

Zayre Toy Circular from 1975

It’s hard to find vintage newspaper toy circulars, most people threw them out five minutes after reading. That’s a shame because they are such a neat and attractive way to see pop culture history.
That’s why this toy circular from the Zayre stores is one of my favourites, first I was five years old when it came out so I wanted almost all of these toys.
In this little time capsule, we see Star Trek mania sweeping the nation, Sesame Street dominating the pre school section, classic board games like Haunted Mansion and Mego licensing a 40 year old movie.
Check out the 1975 Zayre Toy Flyer here or click one of the images below

More Fun:

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About The Author

Mantooth
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

5 Comments

  • chunky B on December 12, 2008

    The prices man, the prices! Were can I get the Enterprise for 12 bucks!

    My friend had those communicators, we knew they were just walkie talkies, but man those were just magical back then.

  • Arkonbey on December 12, 2008

    I had the Enterprise bridge along with Kirk, Spock and McCoy (it helped that my dad was a Star Trek fan who knew which ones to get)

    Loved that transporter effect.

    Them communicator walkie-talkies were super-cool weren’t they?

  • Sweetest Whimsy on December 13, 2008

    I love your website! I thought I was the only person obsessed with catalogs! I have loved catalogs since I was a child and still hoard them. And I loved Zayre when I was kid too.

  • Bubbashelby on December 15, 2008

    That Kenner tree house was one of the greatest toys ever!

  • Anonymous on December 25, 2008

    I remember that very flyer showing up in the Sunday paper. I got the Mego Enterprise that year and promoted Spock to Captain. That was the same year my Uncle John got drunk and showed his homemade pornos after the kids were supposedly asleep. I learned a lot that Christmas!

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