The Humble Origins of Kenner Star Wars

I’ve been digging around in vintage Toy Trade publications this past month and let me tell you, 1977 was not prepared for what hit it.


Above is a piece from the summer of 1977 showing George Lucas and Gary Kurtz visiting Kenner, it’s pretty bland and certainly doesn’t give the impression that the whole game is going to change. 


However, the original announcement is even more low key:

Expected to surpass revenue earned by Jaws? I should also mention that the magazine makes a much bigger deal out of the “Gong Show Game” coming out…….