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The Amazingly Late Spider-Man

My pal Lynch sent me this absolutely awesome press photo which explains that Spidey rolled into this JC Penney 90 minutes late, not even a robot that throws candy could quell their Spider-Mania . If you’re into all things Spider-Man, check out this neat video put together by Lynch. It shows a kid’s Spider-Man costume from the […]

Spider-Man’s great adventure

Shawn is my superhero this month for submitting this month’s first Superhero appearance photo. Here he is mid 1970s at Great adventure with Spidey, more from Shawn next week. Send me your mall appearance photos!

The Incredible Hulk Kit

I found this item at a Toy show yesterday, what attracted me to it wasn’t that it was Hulk related (more of Captain America guy) but that it was weird and I’d never seen one before. It’s also a television related piece which don’t pop up that often. The back shows the second poster, I […]

Spider-Ben

Ben broke my month long drought of Superhero Mall Appearance Pictures with this terrific picture of him with Spider-man at Cavalier Square Shopping Center in Hopewell, VA. He notes this is probably 1978-1979. Note the cameo by Jerry Lewis. As you can see, Ben chose his attire wisely by wearing a shirt that I wished I’d […]

1981 Ben Cooper Costume Catalog

Halloween around here wouldn’t be the same without the store bought goodness that is Ben Cooper. If you were a child of the 70s or 80s, then you certainly knew their product. Cooper held some of the great licenses in 1981 including the Disney characters, both the DC and Marvel comics Superheroes, Clash of the […]

Captain America will be here on….

The folks at Good Old Vintage sent over a snap of this awesome Captain America appearance poster, sadly it’s already been sold. As a collector of such things, it’s amazing to see a poster for Cap, who likely less in demand than Spider-Man. I heart this…. Send me your mall appearance photos!

What every hero needs

Any good hero has a flash light in their utility belt and fortunately for toy makers children never stop being fascinated with them. Crap, I still annoy my wife with one. Get our new book “Rack Toys” at our shop!

Super Belts

My buddy Steve sent me this great sales sheet for these awesome Superhero belt buckles I’m sure I saw in the Heroes World catalog when I was in short pants. It’s a wonderful pistache of mid 70s Superhero merchandise, the top tier from both houses are present. It’s kind of funny how these mention “boys […]

The Top Ten Coolest 70s Marvel Comics Toys

The 1970s was an absolute windfall of Marvel comics merchandise, the house of ideas sold out and we were better off for it. By 1976, the Marvel comics license was shared with dozens of toy manufacturers all vying for our parents hard earned money.  Here are top ten of the best Marvel comics toys from […]