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Weebles:1979

Another fun look at Hasbro’s fun offering into the pre school market, their tough to dislike Weebles line. Hasbro didn’t seem to run out of fun environments for these little legless, armless but happy blobs of plastic and 1979 saw all sorts of wonder from treehouses to submarines to the undead driving around in Vans, […]

GI Joe Adventure Team Newsletter

Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]

Super Joe Toy Gallery

Created a new gallery for that often forgotten era in G.I. Joe’s history known as Super Joe, the era when Joe got shorter and was blasted off into the distant future to do battle with “Gor King of the Terrons” (incidentally, Gor was only the second villian Joe ever had but not the first alien).The […]

Toy Questions Part 2: Super Joe

Another recurring contributor to my mail bag is Super Joe, I get email from folks from time to time that say: “I had this 8 inch tall Micronaut, he lit up, who was he?”- His name is Luminous and he’s part of Hasbro’s short lived GI Joe revamp called Super Joe. Luminous is clear like […]

Paint By Numbers Coolness

While a paint by numbers kit alone isn’t that exciting to kids, Hasbro amped up the cool with the licensing. I’d have trouble deciding today what to choose let alone as a five year old. I’d probably go with Star Trek but the idea of painting Aquaman is really tempting….

G.I. Joe Action Team Catalog

G.I. Joe in Europe experienced a massive change in 1975, when the ladies came over! That’s right, German adventurers Hard Rock, Tom Stom and John Steel were now joined by Super Peggy and Super Sandy. There was no kitchen playset in the action team, these women were full fledged adventurers! Other surprises this year included […]

G.I. Joe Real American Hero 1982 Catalog

I know it’s technically not a 70s toy but it is related, plus these figures came out when I was eleven and had the distinction of being the last toys I bought to play with. In fact, on my twelfth birthday my mom made me a G.I. Joe cake (as I’ve explained before, she was […]

The Defenders :1975 Hasbro Catalog

So you’re Hasbro in 1975 and everybody is cutting into your G.I. Joe profits with dolls named “Mighty Gary”, “Fighting Yank” and “Mr Action”, what do you do? You rip them off of course! That’s exactly what Hasbro did in 1975 with “The Defenders” a fairly cheap blow molded doll (whose head would later be […]