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1977 Hasbro Super Joe Catalog

After folding the G.I. Joe Adventure Team in 1976, Hasbro sought to give their rugged man of action a massive overhaul. Thus SuperJoe was born, bearing little resemblence to the soldier of the past, Joe had lost four inches of height and the G.I prefix. Superjoe was now set in the far off future and […]

Action Man for 1976

I’m always perplexed at how much a difference an ocean makes, GI Joe by this time was all about Mike Power and Bullet Man (not complaining!) and kids in the UK were choosing different eras of machine guns.

1977 Hasbro Weebles Catalog

Time for another trip to Weeble Town! 1977 saw Hasbro aim for action and adventure with the addition of Tarzan (?) and their own portly crusader Super Weeble! It seems fitting to do Weebles around Christmas time as they’re really kind of the thing a lot of folks got under the tree. Not me though, my […]

Mobile Suport Unit

As much as I adore all thing Mego, I have to admit that the GI Joe Mobile Support unit may indeed be the finest toy vehicle ever made. It honestly looks as if it’s from some Gerry Anderson TV show that never made it to air. I’ve owned this piece more than once, the hard reality […]

Scream’n Demons

Another toy that I’m too young to remember (I was pretty busy staring at fuzzy wall paper for the majority of 1971) but Hasbro’s Scream’n Demons predate the Evel Knievel concept but marry it with the popularity of Biker culture at the time.

Weebles:1979

Another fun look at Hasbro’s fun offering into the pre school market, their tough to dislike Weebles line. Hasbro didn’t seem to run out of fun environments for these little legless, armless but happy blobs of plastic and 1979 saw all sorts of wonder from treehouses to submarines to the undead driving around in Vans, […]

GI Joe Adventure Team Newsletter

Hasbro was pretty adept at marketing the G.I. Joe line to kids as evidenced by this 1974 newsletter sent to members of “The Adventure Team”. For a $1.50 you got all kinds of cool swag plus this newsletter, which was filled with stories and a pile of material lifted from the Hasbro catalog. Seeing this […]

Super Joe Toy Gallery

Created a new gallery for that often forgotten era in G.I. Joe’s history known as Super Joe, the era when Joe got shorter and was blasted off into the distant future to do battle with “Gor King of the Terrons” (incidentally, Gor was only the second villian Joe ever had but not the first alien).The […]