Archives

Mattel Osmond Catalog for 1978

1978 saw Mattel expand their popular “Donny and Marie” line with a new member of the Osmond family, too cute for his own good l’il brother Jimmy! The 1978 Donny and Marie Catalog also showcases such items as Hollywood Home playset and a pile of outfits for older brother and sis. NO OUTFITS FOR YOU […]

1978 Kenner SSP/ Smash Up Derby Catalog

SSP stood for “Super Sonic Power” and it was one of Kenner’s flagship brands in the 1970s, mostly because of the popularity of “Smash Up Derby” a toy that combined boys love of cars with their desire to wreck stuff (Genius). 1978 saw a lot of goodness with the introduction of Monsters, Vans and Star […]

Kenner Tree Tots Catalog

One of the things I get a lot of Email about here is the Kenner Tree Tots line, “your friends from the magic forest” is a fondly remembered pre school series that captured kids imaginations in the late 1970s. I personally remember the line well, being eight years of age at the time, it was […]

Super Joe Toy Gallery

Created a new gallery for that often forgotten era in G.I. Joe’s history known as Super Joe, the era when Joe got shorter and was blasted off into the distant future to do battle with “Gor King of the Terrons” (incidentally, Gor was only the second villian Joe ever had but not the first alien).The […]

K Mart Toy Sale 1978

While the newspaper flyer has yet to be replaced in this digital age and I admit I still check the Christmas toys out, it’s just not as cool as when I was eight. That’s why I thought it would be fun to see the toys on sale at K Mart during this week thirty one […]

We Are Not Alone

In 1978, toy manufacturer Imperial, like a lot of toy companies were very interested in all things outer space thanks to Kenner’s whirlwind assault on the toy marketplace thanks to Star Wars. Now, anybody with a science fiction film was interesting and a name like Steven Spielberg even moreso. Imperial snapped up the rights to […]

The Fashion Dolls of Doctor Moreau

What happens you combine Barbie with animal DNA? You get Mattel’s Gorgeous Creatures line, which if I had to guess was an attempt to catch some heat off the popularity of Ms. Piggy.I’m sure this line has an ardent fan base somewhere but I kind of find these guys disturbing, I prefer Blythe thank you […]

Marvel Heroes Hit Maine

Matt submitted these cool black and white shots of Captain America and the Hulk at the opening of the Bangor Mall (in Maine, of course) circa 1978. He also believes he has shots of Spider-Man and Darth Vader from the same event, stay tuned.Send us your Mall Appearance photos!