Mattel Slime for ’78

Mattel Slime for ’78

Slime by Mattel

Mattel toys managed in the late 70s to package some random chemicals and make into a pop culture sensation that never quite went away. Slime may have been the “big ripoff” my parents said is was (for the record my Shag carpet loving parents forbade me to own it) but every kid was drawn to the stuff and HAD TO OWN IT.
Slime by Mattel
By 1978, Mattel was coming up with newer, grosser ways of marketing slime.
Check out the 1978 Mattel Slime Catalog here.

About The Author

Mantooth
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

8 Comments

  • Scoobmaster on April 13, 2012

    Ahhh yes. Slime. One of those rare things from childhood that brings back memories with an olfactory sense. As long as I live I will NEVER forget the smell of a fresh can of slime. That is one of those smells that once you experience, you never forget. There is nothing else like it. Those of you who played with this "back in the day" know what I am talking about.

  • Dantheman on April 13, 2012

    I wasn't old enough for this incarnation of Slime, but I remember when it made a comeback in conjunction with the Masters of the Universe Slime Pit playset.

  • Sam G on April 15, 2012

    Scoobmaster is correct. I remember the fresh sell of Slime like it was yesterday. I also remember stuffing the slime as quickly as possible into the plastic trash can and getting an awesome fart sound.

  • kakupacal on April 17, 2012

    Woe to those who played with slime and got any on the rug as that stuff was a permanent magnet for grit, hair, and any lurking rug-crud.

    On a related note, I used to enjoy the SLIME board game quite a bit… who wouldn't love smearing helpless citizens with an incontinent slime monster?

  • Will Errickson on April 19, 2012

    The only smell that could compare to a freshly-opened can of Slime is a freshly-opened can of Play-Doh.

  • jason on April 20, 2012

    Ugh. Slime stench. If only I had known before I talked my parents into buying me a can!

  • Anonymous on November 30, 2012

    Does anybody remember the rubber glow-in-the-dark brain that had pink slime inside it and you could squeeze it and the slime would ooze out between three slits that were cut into the front?

  • Anonymous on May 10, 2013

    I remember (and had) the brain. You're right it glowed in the dark. It had a large slit on the bottom where you would load the slime, and then there were two slits on the front that the slime would ooze out of when you squeezed it. I've been searching for one on Ebay for years with no luck.

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