The 1979 release of “The Lord of the Rings” movie was a highly anticipated event by fans and toy companies, hoping to find a fantasy film franchise as lucrative as Star Wars had been. Lord of the Rings was a box office hit but it didn’t equate to much by the way of merchandise. One of […]

My world wide fascination with the world wide marketing of Mattel’s Slime continues and this time we are at looking at Italy. Where it was called…Slaim, guess what that means? It’s cool, not as cool as what they called it in Spain but hey, what are you gonna do?

One of the things I noticed working on Rack Toys is how much Batman stuff there is out there, not even just the caped crusader but his rogues gallery got more merchandise than Superman in the 1970s. Case in point this Penguin stunt cycle, which probably sold the slowest of the bunch. There is something […]

My own natural aversion to clowns wrestles with my innate nostalgia in a bitter battle to the death each time I see vintage McDonald’s merchandise like this Hasbro Ronald McDonald doll. It reminds me of a happier time when I honestly wanted to visit the place and enjoyed their food with no worry of consequence. […]