I have to applaud Ideal Toys for spinning the monster makeup kit concept to Superheroes and not just including Hulk and Spider-Man but the Thing as well as being smart enough to include She-Hulk and Spider-Woman on the box.
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others. 
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Hulk and She-Hulk work (and SpiderWoman sort of works) but I think to be Spider-Man or The Thing you'd need to be bald.
This also reminds me of the two Universal Monster Remco ones.