World of G.I. Joe

World of G.I. Joe

This Shop-Rite piece from 1976 is another wishbook image that burned right into my brain.
I managed to con my folks into Bulletman and the Capture Copter (purchased at Shop-Rite no less) that year. I was really sad to not see Joe in the catalog next year.

About The Author

Mantooth
AKA Brian Heiler author of "Rack Toys: Cheap, Crazed Playthings" and co-editor of "Toy-Ventures Magazine". Co-Host of the "Pod Stallions" podcast. Host of the Brick Mantooth Youtube channel, painter, designer, writer, mental health advocate, toy collector, Mego, and Mego Knock-Off enthusiast. I have large feet, ADHD and I live in Canada. Talk toys, not others.

2 Comments

  • Sabrina Steyling on December 6, 2016

    We're not talking about Shop-Rite the grocery store, are we?

  • Seventiesfan on December 8, 2016

    I remember Shop-Rite from when I lived in New Jersey in the 1970's, and I remember only groceries. There was also a Two Guys department store that sold plenty of GI Joes and Mego super heroes.

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