1984 Galoob Mr.T Catalog

In the early 1980s, a gentle, gold-chained-covered giant came into our households and told us to read the bible and drink our milk and in doing so, captured our hearts. Mr. T was exactly what Reagan-era America was looking for, a straight-laced tough guy whose look hinted at rebellion.

The ensuing “T Mania” storm was hard and fast with merchandise pouring out everywhere, riding the crest of this was Galoob, who made one of their smarter decisions in capitalizing on America’s unlikely sweetheart.

Mr. T truly was everywhere during this time including Saturday morning and the cereal aisle.

The 12″ Galoob Mr. T action figure would have given the Mego 12″ Hulk a run for its money. I especially love the Army and Fireman sets which remind me of Big Jim or Action Jackson. 

Talking Mr. T is a logical item and I guess this is actually meant to be B.A. Baracus, his character from the A-Team? I love the kid’s expression here, he is channelling Kenneth Williams from the “Carry On” films.

I could be wrong but I don’t think these Galoob Mr. T rag dolls were ever produced. So children didn’t get to cuddle up with him every night like they could with a Wrestler.

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1984 Galoob Mr T Catalog

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Even though Fleetwood began in the 1970s by grabbing such high-brow licenses as Charlie’s Angels and the Marvel Comics Superheroes for Rack Toys, the 1980s seemed to be the company’s high point with them retaining many high ticket licenses from TV and movies.

1984 is a good example of how Fleetwood was doing with some of the most popular TV faces like the A-Team and TJ Hooker, alongside riskier brands like Sword and the Sorcerer and Manimal. The Marvel Superheroes were back under the Secret Wars brand and they even dabbled in a little Hardcastle and McCormick.

1984 Fleetwood Toys Catalog Cover

TJ Hooker was Fleetwoods vehicle to sell toy guns, handcuffs, and police cars that year. If you asked me, they totally missed the boat not having a car with a Shatner figure on the hood.

The A-Team was huge with kids and it gave Fleetwood the excuse to slap a label on a bunch of Rack Toy standards. In this case, even the toolset makes sense!

That Mr T Flashlight is absolutely inspired.

Daydreams and Cuddles were two in-house lines for Fleetwood to capture the girl’s market. They didn’t seem to have any female-centric licenses this year.

Sword and the Sorcerer was an R-rated affair that came out in 1982 (although a lot of us discovered it on cable). It’s very odd to see toys for children based on a film with nudity and gore. Also, are these the only toys based on an Albert Pyun film? I think so.

Manimal was a short-lived NBC TV series famous for its very strange premise. Some of the Manimal “figures” ended up in Sword and the Sorcerer sets. This should surprise no one.

Fleetwood had a long-running relationship with Marvel Comics  which continued when the line rebranded under the Secret Wars banner. Instead of parachuting superheroes, they became balloonists, which is even sillier.
Hardcastle and McCormick was an ABC series about an ex-judge and ex-con teaming up blah, blah, blah, everyone remembers the car.

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