1979 Toys R Us Catalog- Mork and Mindy

From our video this week, here is the 1979 Toys R Us Catalog in it’s full-colour glory. This wonderful time warp of a publication really encapsulates the late 1970s toy and pop culture crazes. Starting of course with Mork Mania, the popularity of “Mork and Mindy” spawned some really fun merchandise from Mattel and others. I had that Mork doll with the (recycled Big Jim) back pack as a kid. Mork came boxed upside down, which was clever for the time.

Mego‘s 2-XL cost $50 back then but was a surprise hit for the world’s greatest toy company.

This is probably my favourite page in this Toys R Us Catalog, it’s got a lot of stuff I drooled over. Mego Superman, Kenner Alien, Mego Micronauts and the Elastic Hulk? I’ll take ten of each. I really want an adult version of those Hulk muscles for the beach this year.

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That Big Bird chair is freaking me out.

I don’t ever want to play “Snoopy’s Pound-A-Ball” if it’s anything like when my dog jumps in my lap.

The ABC football game had the real voice of Howard Cossel, for ten bucks more you could get it without his voice.

That Spider-Man bike is awesome sauce.

I am not familiar with that Matchbox Spider-Man Race track. Speed Burners was Mego‘s attempt to get some Hot Wheels action. The radio-controlled Hulk Mobile is by one of our favourite toy companies here, Azrak-Hamway.

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Those pyjamas really show that in 1979, if they made it, they slapped the Incredible Hulk on it.

Remco’s Reggie Jackson Bat Away was a big seller for the company.

Star Cruiser 1 was supposed to be a network TV spin-off of Space:1999 that never got off the ground. The model, however, sold for years after. The Superheroes Fiddlesticks set is a regular subject of emails here, people can never remember its name.

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We hope you’ve enjoyed this look at the 1979 Toys R Us Catalog, look for updates like this in the very near future.

We have a new book out called “Knock-Offs: Totally Unauthorized Action Figures” it’s a 132-page tribute to bootleg toys.

You can get this new book via the PlaidStallions Shop , On Amazon (Affiliate Link) or on eBay (eBay Link)

Our book Rack Toys, Cheap, Crazed Playthings is now available again! Order through our Affiliate Link

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Toy-Ventures Magazine is our newest creation, an old-school print magazine about vintage toys! Professionally laid out and written, each issue is brimming with obscure and rare toys from companies such as Mego, Kenner, Remco, AHI, and much more. Monsters, Superheroes, Adventurers, Knock Offs, Apes, and so much more, it’s in Toy-Ventures.

Toy-Ventures Issue 5 is available now:
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FACEBOOK GROUPS FROM PLAIDSTALLIONS

Pod Stallions is one of the most fun groups on Facebook. Toys, Comics, Movies, TV, it’s all up for grabs and remember, you keep the glass!

Mego Knock Off Headquarters– The leading group discussing 70s Dime store knock-offs of Mego action figures, we talk vintage toys and not others. We know the difference between Astro Apes and Action Apeman! It’s a really fun group where we talk about Lincoln International, AHI, Tomland, Bogi, Demo Man, Mortoy, and other generic greats.

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In the late seventies, Kenner did some experimenting and released a line of action figures based on the movie “Butch and Sundance: The Early Years” which was a commercial failure. Kenner had done such a nice job on the toys that they attempted to repackage the line as “The Real West” in 1980.

The Real West would have included characters from the movie and new Western Legends such as Geronimoe, sadly the line never saw full release and only a few items made it to the market place

Kenner Real West Series

Each of the well-made figures had bendable knees (so they could ride horses) and quickdraw action when you squeezed their legs, kind of a precursor to the Kenner Super Powers figures. If these characters look familiar, Kenner reused a few of the molds to create the Indiana Jones line.

The unproduced figures from this line were Billy the Kid, Geronimo and Jessie James.

Kenner Real West Series

How a display of action figures would have looked.

Kenner Real West Series

Butch and Sundances horses were also repackaged and released in the Indiana Jones line (I need to do a piece on that wodnerful series).

Kenner Real West Series

Does the Western Cafe look familiar? It ought to, it’s a redecorated Star Wars Creature Cantina.

Kenner Real West Series

The stagecoach made it into more than one toy catalog during the late seventies/early eighties, I say this a great deal around these parts but this is one nicely made but highly overlooked line of action figures.

Issue 4 of Toy-Ventures magazine ships this June

FACEBOOK GROUPS FROM PLAIDSTALLIONS

Pod Stallions is one of the most fun groups on Facebook.

Mego Knock Off Headquarters– The leading group discussing 70s dimestore goodness, we talk vintage toys, not other

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