During these years, the EK stunt set was a top ten bestseller in North America and it was a steady rocket ride for the next couple of years.

A nice depiction of the carnage that can be had with these toys, as a bonus, the Evel Knievel figure had no bones to break.

The crash car empowered little boys to break their toys, a brilliant stroke of marketing. Growing up we all want to see what would happen if we ran our toys into a wall, this gave us a safe way to do this.

Evel’s steam-powered Rocket was a bit of a bust that nearly killed him but it sure made for a cool toy. It was later recycled into Ideal’s Star Wars clone, Star Team.

The old standard, I think most of us think “Motorcycle” when we think of Evel.

The Stunt Stadium was one of the bigger playsets of the era.

The scramble van was on Santa’s “most requested” list that year..

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The post 1974 Ideal Toys Evel Knievel Catalog appeared first on PS.

In 1973, New York-based Ideal Toys created toys based on Butte Montana’s daredevil son, Robert “Evel” Knievel and history was made! Many thanks to Rob Chatlin for the terrific scans.

Thanks to Knievel being a household name and the toy’s clever concept, it became a hot seller and one of the most memorable toy lines of the 1970’s.

f you were a boy in the 1970s and didn’t own one of these, most likely you wanted one. Other companies such as Kenner and Mego tried to knock off the success of this toy with their own daredevil stunt line, a true sign of a successful line.

The Scramble Van was a colorful bit of vinyl and plastic that was put under a lot of trees in 1973.

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The post 1973 Ideal Evel Knievel Catalog appeared first on PS.